Eine unvoreingenommene Sicht auf Online-Werbung
Eine unvoreingenommene Sicht auf Online-Werbung
Blog Article
A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of advertising impressions via ad exchanges. By connecting publishers with multiple ad exchanges, demand-side platforms, and networks at once, SSPs let suppliers sell impressions to a greater Swimmingpool of potential buyers, and allows suppliers to Reihe the bidding Warenangebot to maximize their revenue.
After the winning ad is selected, it is displayed on the webpage of the visiting user. The complete process, from user visiting the webpage to the final display of ad usually takes less than 100 milliseconds.
This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other World wide web sites.
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That cuts down the number of impressions wasted on the wrong users but also minimizes the need for costly and unreliable human ad buyers.
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They connect with multiple ad exchanges to ensure maximum visibility for the publisher’s inventory, and they also help Reihe minimum bid prices (floor prices) to ensure the publisher gets a ritterlich value for their ad space
This ensures that the ads displayed are more relevant to the viewer, which can lead to higher conversion rates and a better return on investment for the advertiser.
As Digiday highlights, the main advantage for advertisers is the efficiency of this whole automated and real-time process:
Ad Exchanges offer many benefits for both publishers and advertisers. They provide publishers with a way to manage ad position on websites, ad formats, customized styling, such as fonts, colors and other parameters. They also allow them to manage CPMs, apply sophisticated filtering and sell excess ad inventory.
While there are concerns about transparency and ad fraud, the industry is working to address these issues and improve the effectiveness and accountability of RTB and programmatic advertising.
The publisher automatically assigns impressions to the winning bidder—the advertiser/DSP offering the highest CPM (cost qua mille, or the cost durch one thousand advertising impressions). The ad is click here instantly served on the website.
Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.